StarLink: Achieving 90% Forecast Accuracy and Streamlined Operations with NetSuite’s Cloud ERP

StarLink

StarLink: Achieving 90% Forecast Accuracy and Streamlined Operations with NetSuite’s Cloud ERP

StarLink, a top IT security distributor across the Middle East, Turkey, and Africa, serves over 2,200 clients in 16 countries. By adopting NetSuite ERP, StarLink streamlined its operations, gaining real-time insights that support finance, CRM, and sales across 1,100 channel partners and 300 employees.

Company

StarLink

Location

Dubai, United Arab Emirates Dubai, UAE

Industry

Software

Key Business Challenges

Real-Time Data Access

Dispersed teams needed timely information for sales, expense processing, and accurate forecasting.

Integrated Operations

Siloed systems created inefficiencies, limiting the company’s scalability.

Enhanced Forecasting

Inadequate visibility made tracking performance and forecasting challenging.

Netsuite Solutions

With NetSuite ERP and customized support from Inspirria, StarLink achieved:

Unified Platform: Centralized finance, CRM, staffing, and sales data with real-time access for all employees.
Streamlined Workflows: Improved forecasting accuracy from 60% to 90%, cutting task time from hours to minutes.
Enhanced Reporting: Daily, accurate information supports faster, more informed decisions across the business.

“Now we’ve got daily, accurate information whenever we need it. We’re much better organized and more efficient,” says Nidal Othman, Managing Director.

Real Results

Increased Forecasting Accuracy

Improved from 60% to 90% for better planning.

Enhanced Efficiency

Time-consuming processes now take minutes.

Growth-Ready

StarLink plans to integrate BI tools and KPIs to support continued growth

Conclusion

NetSuite has provided StarLink with real-time visibility, streamlined operations, and improved forecasting accuracy, allowing the company to respond quickly to market demands and enhance internal organization. This efficient, scalable platform positions StarLink for continued success and growth in the competitive IT security sector.

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