Al Faris Group: Boosting Efficiency by 50% and Managing $400M in Equipment with NetSuite

Al Faris Group

Al Faris Group: Boosting Efficiency by 50% and Managing $400M in Equipment with NetSuite

Al Faris Group, a leading heavy-lifting equipment provider in the Middle East, powers major construction projects like the Burj Khalifa and Dubai Metro. By adopting NetSuite in 2014, Al Faris streamlined its operations, managing over 3,000 machines valued at $400 million and a workforce of 3,200, achieving significant efficiency gains and reducing idle time.

Company

Al Faris Group

Location

Dubai, United Arab Emirates United Arab Emirates

Industry

Construction

Key Business Challenges

Automated Bookings and Billing

With NetSuite, a team of three can process 400–500 daily timesheets, generate client quotes in minutes, and automate billing across thousands of machines.

Streamlined Compliance

License and permit management, previously a full-time task, now takes less than an hour. Intercompany transactions are completed in days instead of weeks.

Real-Time Resource Efficiency

Enhanced reporting and real-time insights ensure optimal resource utilization, reducing machinery downtime by up to 50%.

Netsuite Solutions

Al Faris implemented NetSuite OneWorld and SuiteProjects to revolutionize its construction operations:

Automated Bookings and Billing: With NetSuite, a team of three can process 400–500 daily timesheets, generate client quotes in minutes, and automate billing across thousands of machines.
Streamlined Compliance: License and permit management, previously a full-time task, now takes less than an hour. Intercompany transactions are completed in days instead of weeks.
Real-Time Resource Efficiency: Enhanced reporting and real-time insights ensure optimal resource utilization, reducing machinery downtime by up to 50%.

“Thanks to our new systems and improved workflows… valuable resources are no longer idle. With better reporting and real-time visibility, things are much more efficient,” says Hillary W. Pinto, Managing Director.

Real Results

50% Boost in Efficiency

Automated processes streamline complex rentals, minimizing manual work.

Reduced Idle Time

Real-time data maximizes resource use, keeping equipment deployed and productive.

Tailored Solutions for Growth

Al Faris worked with local consultancy KPI to develop a custom app that meets the unique demands of heavy machinery rentals.

Conclusion

NetSuite has empowered Al Faris Group to enhance operational efficiency, optimize equipment use, and automate essential tasks, positioning it as a leader in the construction machinery rental sector. With custom solutions and real-time data, Al Faris is ready to support high-profile projects and grow its impact across the Middle East.

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Al Faris Group