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ABS-CBN Global

Enhancing Global Media Operations with NetSuite in a Two-Tier ERP Model

ABS-CBN Global adopted NetSuite in a two-tier ERP model to connect with its parent company’s SAP system, addressing challenges of disparate regional software that slowed operations. NetSuite provided ABS-CBN with the flexibility, speed, and unified data needed for seamless global growth.

Company

ABS-CBN Global

Location

Quezon City, Philippines, and Redwood City, Calif.

Industry

Media & Publishing

Key Business Challenges

Global Visibility

ABS-CBN needed centralized insights into sales and inventory for informed decision-making.

Operational Efficiency

Multiple systems across regions made adding new products and promotions complex and IT-dependent.

Enhanced Customer Management

A reliable CRM was essential to manage diverse customer relationships across broadcast, retail, and remittance services.

Netsuite Solutions

ABS-CBN Global deployed NetSuite ERP, CRM, and the Advanced Partner module:

  • Two-Tier ERP Integration: NetSuite’s ERP model integrates with SAP, providing consistent, streamlined reporting.
  • CRM and Sales Management: A unified customer database enables efficient sales, inventory tracking, and fulfillment across regions.
  • Advanced Partner Module: Empowers dealers with self-service tools, enhancing customer interactions and reducing IT reliance.

“NetSuite provides the functionality and flexibility we needed, and a single version of the truth, with a reduced initial cost outlay,” says Marvin Sanchez, Project Manager.

Real Results

Faster Product Rollouts

New services, like TFC and Easy Remit, launch more quickly and transparently.

User Empowerment

Business users manage everyday tasks independently, reducing IT support needs.

Global Efficiency

Streamlined operations support growth across ABS-CBN’s diverse service offerings.

Conclusion

NetSuite’s two-tier ERP model has enabled ABS-CBN Global to unify international operations, improve efficiency, and support rapid product rollouts. With flexible, reliable tools, ABS-CBN is positioned for continued success in the global media industry.

Looking to streamline your media operations? Discover how NetSuite can empower your business.

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