Blue Ocean Global: Driving 35% Revenue Growth in E-commerce with NetSuite

Blue Ocean Global

Driving 35% Revenue Growth in E-commerce with NetSuite

Blue Ocean Global, a leading Middle Eastern e-commerce distributor for brands like Gigaset, Black & Decker, and Motorola, sought a robust ERP to manage its expanding B2B and e-commerce operations across 40 countries. By implementing NetSuite, Blue Ocean has streamlined operations, enhanced decision-making, and fueled e-commerce growth.

Company

Blue Ocean Global

Location

Dubai, United Arab Emirates

Industry

E-commerce

Key Business Challenges

Scalable ERP for Growth

Blue Ocean needed a cost-effective, user-friendly ERP to support rapid expansion and cross-border operations.

Unified Data for Informed Decisions

Real-time visibility across multiple currencies was essential to streamline procurement, accounting, and sales.

Enhanced E-commerce Capabilities

With e-commerce becoming a core revenue stream, Blue Ocean required functionality to scale effectively in a competitive market.

Netsuite Solutions

Blue Ocean Global implemented NetSuite OneWorld to manage its complex operations:

Scalable, User-Friendly Platform: Chosen for its intuitive interface and superior reporting, NetSuite offers cost-effective, powerful dashboard capabilities.
Unified Operations: NetSuite OneWorld centralizes data, enabling seamless management across regions and currencies, and providing real-time insights for faster decision-making.
Boosted E-commerce Growth: With NetSuite, e-commerce now represents 35% of revenue, supported by streamlined order-to-cash cycles and integration with 3PL warehousing.

“We found NetSuite to be more user-friendly… reporting and data extraction are much easier to understand,” says Muhammad Salahuddin, Chief Finance and Strategy Officer.

Real Results

35% Revenue from E-commerce

E-commerce sales have grown substantially, with plans to expand through integrated warehousing solutions.

Global Reach

NetSuite supports Blue Ocean’s growth in new markets, including recent subsidiaries in the U.K. and Saudi Arabia.

Efficient Cross-Border Operations

Unified data and streamlined workflows optimize procurement, accounting, and sales across diverse markets.

Conclusion

NetSuite provides Blue Ocean Global with a scalable, powerful ERP foundation to boost e-commerce revenue, simplify global operations, and support continued expansion. With real-time data access and efficient workflows, Blue Ocean is well-equipped to thrive in the fast-paced e-commerce landscape.

Ready to scale your e-commerce operations? Learn how NetSuite can fuel growth and efficiency in your business.

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