David Reid

Results oriented, forward-looking CFO and Business Development professional with a 13 year track record in driving institutional change geared around enhancing sustainable profits. Compelling strategic contributor founded upon the development and utilization of appropriate analytics/KPI’s that test existing heuristics and better monitor corporate performance. Accomplished operating leader with experience spanning simple cross-functional process development to enterprise wide ERP implementations. My operating ethos: a marriage of “best practice” and “good enough” in order to optimize infrastructure and investment. Significant financing and capital markets know-how bred from a decade in the investment banking industry. Passionate team and people builder and believer in the motivational power of mastery, autonomy and purpose. Listener, reader, and tech enthusiast.